About Us

When we opened the doors to Niche in 2016 we never could have imagined how our wee shop would grow. We are so proud of all the beautiful & amazing brands we get to work with & share with you. We are continuously searching for unique and inspiring brands to bring to our customers from around New Zealand and abroad. Our aim is to spark joy & bring you products that are simple to fall in love with.

Thank you for being on this journey with us.

You're amazing, we cant wait to see what our future holds!